AdSense is one of the top advertisement programs for bloggers.
I have already written extensively about some good reasons for using Adsense and, for newer bloggers, I have offered our complete guide to creating an Adsense account.
Now it’s time to move forward and learn some of the basic and advanced tips to increase AdSense revenue.
One factor to which you must give some serious consideration involves the placement of your ads. Be careful to make sure you don’t violate Adsense policies by placing your ads in such a way that forces users to click on them. Additionally, be sure to never ask someone to click your ads.
With those important considerations out of the way, Adsense’s new interface has some easy-to-use features which will surely help you to boost your revenue.
DIY tips for increasing AdSense revenue:
It is commonly said that traffic is directly proportional to money in blogging, but this is not really accurate in terms of Adsense advertising. The reason for this is that there are many factors which affect your Adsense income. These include ad placement, ad type, traffic source and most important, Adsense CPC.
If you are doing keyword research, keep an eye on the CPC column. The higher the CPC, the better it is for you as an Adsense publisher. If you target high CPC, then the number of words, keywords and clicks on your ads will usually be higher.
You can also use a tool like SEMRUSH to find profitable keywords.
One thing I don’t like about Adsense is that this type of Internet based advertising is performing the least effectively of those in my performance channel.
With all of that said, let’s move on to the goal of this post which is to give you an understanding of some of the simple and advanced ways to increase Google Adsenseincome.
Size/Location:
This is one of the most common factors involved in getting low vs. high CTR.
You should try putting Adsense ads around the content and above the fold. (Above-the-fold ads perform far better than below-the-fold ads!)
You can blend the ads with your site design.
Something that bloggers often ignore are link-based ads. Link-based ads are different from banner ads, and they don’t decrease the CTR of main ads if optimized properly. I usually prefer to keep these types of ads on the header navbar.
When you are designing a website for Adsense income, you should keep the Adsense heatmap in your mind. This way you can easily create Adsense-optimized themes and designs for your new site.
Here are some of the Adsense sizes which work best:
As you can see, in the Adsense world size matters.
Organic Traffic /U.S :
Adsense ads perform best when your traffic is from search engines.Also, interest-based ads might not perform as well if you are getting more direct traffic. Many people complain about low CPC and low Adsense income despite leaving millions of impressions per month. This is mostly due to CPC and traffic sources. Start targeting traffic from countries like the U.S.A and the U.K, and you will end up getting high CPC.
Learning more about on-page SEO optimization techniques should be very helpful to you. Also check out:
Adsense for Search: Add extra revenue source
Adsense offers many ways to monetize your site, and you should try to take advantage of all ad types. Adsense for Search not only helps you monetize, but it also helps with user navigation. I have previously shared a guide on setting up Adsense for Search.
Adsense section targeting: Make ads more relevant
Adsense is a contextual ad network that works based on the content of your page, and this includes your header and footer. So ads shown via Adsense must be highly relevant to the context of your article.
Adsense section targeting is a quick technique to add two lines of code before and after the content, thus targeting your ad to the content. Here is an official
No comments:
Post a Comment